How is your relationship with your customers? If it has ever been better, one of the reasons may be the lack of a proper tool to deal with all of them the right way.
This is very common in small businesses. When the company starts, it has few clients and manages to give everyone the best service possible.
But as the clientele grows faster than the ability to hire qualified staff, the management problems of that relationship begin.
And it is then that a management tool, such as a CRM, makes more sense in most cases. “But I do not have the money either!” You might be thinking, right?
And who said you need to spend a dime to have a quality CRM and better manage the relationship with customers?
See now why such a system is indispensable and know several quality options that do not cost a real 1!
Understand what a CRM does for your business
There are those who say that for free it is worth injecting into the forehead, but it is not quite so. It’s no use getting excited about a free tool if it’s not really useful for your business.
Fortunately, this is not the case with CRM. The term, which comes from English (Customer Relationship Management), means “Customer Relationship Management,” and could not better describe what the system does.
With a CRM, it’s easy to find all the most relevant information about a customer (or possible customer), such as their interests, history of interactions with the company and other data.
The purpose of using this information is to customize the business process and make it more effective. Thus, CRM effectively automates work that would be monumental if done manually.
Why it’s worth using a free CRM
Another common concern you may have is thinking, “But are these free products really good?” The answer is a resounding yes!
There are several quality tools that are 100% free. Some of them are even better than exclusive solutions for paying customers.
In addition, most of the CRMs that we are going to analyze have more robust versions that you can choose when you feel it is time to make an investment.
The best of this is that most work by subscription, without long contracts, and prices vary according to your needs.
11 free CRM systems for you to optimize results without spending anything
Now that you’ve convinced yourself to leave paper and pen (or Excel) aside to manage your relationship with customers, it’s time to get on our list once and for all.
We have selected no less than 11 options of national and international CRM systems that cost the same thing: nothing.
See each one, make your final selection with the ones you find most interesting to decide what is worth more in your case. Here they are:
1. HubSpot CRM
HubSpot is one of the world’s most well-known companies in marketing automation software, and is the strongest proof that a free CRM can be of quality.
The system is one of the most recommended, both by the brand behind it and by the features it offers.
Based on the cloud, HubSpot software has all the features necessary to manage the sales process and integration with third-party applications. The plan paid, with more resources, starts at U $ 50,00.
Bitrix24 is another good CRM option, it’s a bit more focused on companies that also need a project manager.
Like the HubSpot option, the app also integrates with external apps.
One limitation of the free version is that it boils down to 12 users and 5 GB of stored data, but nothing that greatly disrupts a small team.
SugarCRM is open source software that promises you the ability to see your customers’ entire journey from start to finish in a transparent way.
The organization defends the idea that CRMs have become too complicated, with unnecessary and overvalued features.
So you will not find in Sugar anything but the essential to know your customers and approach them in a genuine way.
Intercom is a CRM with a very specific function: to find out which of your current customers are more likely to repeat a purchase or upgrade to a more expensive plan.
Just install Intercom on your site or application, and it will create profiles for each person who access it. You can also import contacts from a spreadsheet and monitor their accesses.
Insightly’s purpose is to manage contacts, organize the sales process, and execute projects more effectively.
For this, it counts on resources that allow to follow the progress of an activity, to create alerts and to manage the flow of emails.
The Insightly limitation is 2 users, so it should serve even fairly lean operations. In addition, you can have up to 2,500 contacts and save a maximum of 200 MB of data.
ZohoCRM, despite being on the list of free CRMs, is a reference in quality.
The app has already won awards for the great user experience it delivers and has already been voted the best by CRM experts.
ZohoCRM has a very robust structure of solutions, and has paid versions as your need grows. The free plan is limited to 3 users.
7. Google Contacts
Who says you need a whole new system to use as a CRM?
Google Contacts has undergone a redesign and has become a good choice for organizing your business contacts simply and effectively.
Just watch out for the fact that this is a good alternative for personal use, not for teams. So just use it if you are your business and do not share the deal with anyone else.
With the app, it’s possible to create contact groups and add specific notes about them. So you can put together a sort of manual sales pipeline.
the same line as the previous option, Streak is a good personal CRM solution created directly in your GMail inbox.
This time the feature is not native to Google, but can be downloaded as a Chrome browser extension.
From there, your inbox will gain a workflow in which you can move the contacts through a kind of sales pipeline.
The great asset of Freshsales, as its name says, are the interactions with leads to close sales.
You can, for example, sort your contacts according to the time they are in your base and your most urgent needs. You can also follow the interactions with them to determine the right time to address each lead.
Freshsales is free for up to 10 users. More advanced features, such as integrations and creation of a sales funnel, go into the paid plan.
10. Agile CRM
If you need lots of users and lots of space to store data in a CRM without spending anything for it, maybe Agile CRM is for you.
The system allows up to 50,000 contacts, while not setting any limits on the number of sales, documents or tasks created.
The only downside is the mobile experience, known to present some problems. But nothing that cost zero does not make it sound less uncomfortable.
Nectar is a national CRM used by more than 10,000 people, and it has a free attractive plan. Although little storage space, only 500 MB, you can have up to 10,000 contacts.
With the Nectar platform, you can manage contacts and track the progress of sales opportunities, as well as appointments, tasks and goals.
The free version also offers integration with Google Calendar, which can be very useful in the daily organization of the company.